While the above concerns are certainly not unimportant, Buddy believes content marketing has enormous potential to dispel the Job Function Email List differences that exist between a business and its audience - along with plenty of opportunities to Job Function Email List connect creatively in an impactful and measurable way. Content marketing can separate the pharmaceutical business & its audience, says BuddyScalera. Click To Tweet“Health is very personal.
So people are looking for information they might not want to talk about with family and friends,” says Buddy. "We can create content that goes beyond basic data and really makes a diagnosis that makes sense - for both the Job Function Email List patient and the caregiver." Being diagnosed with a serious health condition is scary. People usually turn to Job Function Email List Google to learn more about the distractions that affect them.
So content marketers have a responsibility to Job Function Email List provide useful information in multiple languages and cultures. That means developing core content, and then reusing it across multiple channels, for different levels of reading and different stages of the user's information journey. "You can't assume that every patient has just been diagnosed," says Buddy. “Many patients will need treatment for the Job Function Email List rest of their lives, so they become very knowledgeable about their condition.